Taco Bell Canada is about to unveil its "biggest crown jewel yet" — four 1-carat lab-grown diamonds made from taco shells. The diamonds serve as an ode to what the company calls "the perfectly imperfect nature of tacos."
"Taco Bell is all about celebrating life's messy moments and embracing what it means to be imperfect," said Devon Lawrence, marketing director for Taco Bell Canada. "The idea that even something as beautiful as diamonds have imperfections reinforces our brand mantra to 'Live Mas,' and celebrate our authentic, messy and beautiful selves! And what better way to mark the occasion than with friends – the people who celebrate you for exactly who you are."
On December 1 and 2 at a pop-up event at 1153 Queen St. W. in Toronto, besties are invited to see the diamonds up-close and enjoy a variety of activities for free. These include the following:
-- Getting matching tote bags
-- Taking cheesy photos at the photo booth with fun props and filters
-- Receiving matching temporary tattoos
-- Getting permanent friendship bracelets
What's more, Taco Bell fans in Canada are encouraged to enter a drawing to win a pair of matching Taco Bell Diamond Friendship Necklaces featuring the taco-derived diamonds. Each pair is valued at $20,000 CAD.
As the hardest substance know to man, the diamonds in the Taco Bell Canada promotion celebrate the unbreakable friendships in our lives.
According to Taco Bell Canada's marketing team, the process of growing the diamonds from taco shells took more than 12 months to complete at a "top-secret, undisclosed location." We're not sure why the process took so long because conventional lab-grown diamonds typically require only a few weeks to form.
Diamonds are composed of pure carbon. And while we've heard of diamonds grown from the carbon obtained from hair or cremation ashes, this may be the first time taco shells have been used in the process.
To enter the contest, Taco Bell lovers must follow Taco Bell Canada on Instagram or TikTok, like the "Friends Are Forever" post and tag their bestie in the comments. The contest is open to Canadian residents, except for those in Quebec, and runs from November 21 to December 8, 2023. The winners will be drawn on December 11, 2023.
Credit: Image courtesy of CNW Group/Taco Bell Canada.