Skip to primary navigationSkip to main contentSkip to footer
Click here to schedule an appointment!
  • SearchToggle Toolbar Search Menu
  • AccountToggle My Account Menu
  • My Wish ListToggle My Wish List
Aires Jewelers logo
  • Wish ListToggle My Wishlist
  • Cart (0)Toggle Shopping Cart Menu
  • Engagement Rings
    • Diamond Search
    • Natural Diamond Rings
    • Lab Grown Diamond Rings
    • Semi-Mount Rings
    • Gabriel & Co. Catalog
    • Shop By Designer
      • Aires Jewelers Bridal
      • Gabriel & Co.
      • Simon G.
      • Uneek
      • Tacori
    • View All
  • Wedding Bands
    • Women's Bands
      • Diamond Bands
      • Gold Bands
      • Gabriel & Co. Bands
      • View All
    • Men's Bands
      • Diamond Bands
      • Gold Bands
      • Platinum Bands
      • Alternative Bands
      • View All
    • Gabriel & Co. Catalog
    • Shop By Designer
      • Benchmark
      • Forge
      • Gabriel & Co.
      • Lashbrook
      • Simon G.
      • Tacori for Her
      • Tacori for Him
      • Uneek
  • Diamonds
    • Search Loose Diamonds
      • Natural Diamonds
      • Lab Grown Diamonds
    • Natural Diamond Jewelry
      • Fashion Rings
      • Studs
      • Earrings
      • Necklaces
      • Bracelets
    • Lab Grown Diamond Jewelry
      • Studs
      • Necklaces
      • Bracelets
    • Diamond Education
  • Gemstones
    • Emerald
    • Garnet
    • Sapphire
    • Amethyst
    • Citrine
    • Topaz
    • Onyx
    • Peridot
    • Shop by Month
    • Search by Jewelry Type
      • Fashion Rings
      • Earrings
      • Necklaces
      • Bracelets
    • Caring for Colored Stone Jewelry
  • All Jewelry
    • Engagement Rings
        Natural Diamond Engagement RingsLab Grown Diamond Engagement RingsSemi Mount Engagement RingsGabriel Co Engagement Rings
    • Womens Bands
        Womens Diamond BandsWomens Gold BandsGabriel Co Wedding Rings
    • Mens Bands
        Mens Diamond BandsMens Gold BandsMens Platinum BandsMens Alternative Bands
    • Anniversary Rings
    • Gabriel Co Fashion Catalog
    • Rings
        Natural Diamond Fashion RingsColored Stone RingsPearl RingsGold Fashion RingsSilver Rings
    • Earrings
        Natural Diamond StudsLab Grown Diamond StudsDiamond EarringsColored Stone EarringsPearl EarringsGold EarringsSilver Earrings
    • Necklaces
        Natural Diamond NecklacesLab Grown Diamond NecklacesColored Stone NecklacesPearl NecklacesGold NecklacesSilver Necklaces
    • Bracelets
        Natural Diamond BraceletsLab Grown Diamond BraceletsColored Stone BraceletsPearl BraceletsGold BraceletsSilver Bracelets
    • Charms and Charm Bracelets
        CharmsCharm Bracelets
    • Chains
    • Accessories and Gifts
        CufflinksJewelry BoxesKnivesMens Gifts
    • Watches
        Womens WatchesMens Watches
  • Watches
    • Men's Watches
    • Women's Watches
    • Shop by Brand
      • Longines
      • Michele Watch
      • Omega
      • Rado
      • Seiko
      • Shinola
  • Services
    • Appointments
    • Custom Design
    • Jewelry Appraisals
    • Financing
    • Gold & Diamond Buying
    • Jewelry Repairs
    • Watch Repairs
    • View More Services
  • Contact
    • Appointments
    • Call Us: (973) 292-0950
    • Text Us: (973) 292-0950
    • Directions
    • Send the Store a Message
    • Send a Staff Member a Message
  1. Home
  2. Blog
  3. Americans to Spend a Record $6.4B on Jewelry Gifts for Valentine’s Day

Americans to Spend a Record $6.4B on Jewelry Gifts for Valentine’s Day

Published: Feb 1, 2024
Americans to Spend a Record $6.4B on Jewelry Gifts for Valentine’s Day
Author: 
Howard Cohen

US consumers are projected to spend a record $6.4 billion on jewelry gifts for Valentine’s Day 2024, outpacing last year's total by 16.3%, and up an amazing 64.1% compared to 2019, according to a survey just released by the National Retail Federation (NRF) and Prosper Insights & Analytics. Jewelry topped all other categories for the 8th year in a row and is expected to account for 25 cents of every dollar spent on gifts for the holiday.

The jewelry category's gains come at the same time when overall Valentine gift sales are expected to be flat. Total spending for Cupid's Day, according the the NRF, is projected to tick down in 2024 from $25.9 billion to $25.8 billion.

The NRF also predicted new spending records for three other categories: "evening out" ($4.9 billion), "clothing" ($3 billion) and flowers ($2.6 billion) categories.

Another important finding is that spending dollars seem to be shifting towards "significant others" and away from "other family members," "friends," "children's classmates/teachers" and "co-workers."

The value of Valentine's Day gifts intended for significant others/spouses will see an increase of 5.2% in 2024 ($14.2 billion vs. $13.5 billion). Gift budgets allocated to significant others/spouses is expected to reach an all-time high of $101.84, while overall household spending for Valentine's Day is expected to be $185.81, down from $192.80 in 2023 and off the $196.31 peak set in 2020.

Exactly 57% of survey respondents intended to give candy in 2024, followed by greeting cards (40%), flowers (39%), an evening out (32%), jewelry (22%), clothing (21%) and gift cards (19%).

More than half of consumers (53%) plan to celebrate Valentine’s Day this year, which is on par with the 52% tallied last year. Sixty-two percent of consumers ages 25-34 plan to celebrate this year, a higher proportion than any other age group.

According to the NRF, among those not celebrating Valentine’s Day, 29% still plan to mark the occasion in some way. Many will treat themselves to something special, while others will plan a get-together or evening out with their single friends or family members.

As the leading authority and voice for the retail industry, NRF provides data on consumer behavior and spending for key periods such as holidays throughout the year. The survey of 8,329 US adult consumers was conducted January 2-8 and has a margin of error of plus or minus 1.1 percentage points.

Credit: Image by BigStockPhoto.com.

Categories
Jewelry News8Social Media and JewelryMusic Friday
  • Previous Article
  • Next Article
Aires Jewelers
Morris Plains
3 Harrison Ave
Morris Plains, NJ 07950
(973) 292-0950
Store Information
Hours
Monday:Closed
Tues - Sat:10:00am - 5:00pm
Sunday:Closed
Jewelry
  • Engagement Rings
  • Womens Bands
  • Mens Bands
  • Anniversary Rings
  • Gabriel Co Fashion Catalog
  • Rings
  • Earrings
  • Necklaces
  • Bracelets
  • Charms and Charm Bracelets
  • Chains
  • Accessories and Gifts
  • Watches
Designers
  • Aires Jewelers Bridal
  • Aires Signature Collection
  • ALOR
  • Benchmark
  • Forge
  • Freida Rothman
  • Gabriel & Co. (In Stock)
  • Gabriel & Co. Bridal
  • Gabriel & Co. Fashion
  • Lashbrook Designs
  • Longines
  • Michele Watch
  • Omega
  • Rado
  • Rembrandt Charms
  • Seiko
  • Shinola
  • Simon G
  • Tacori
  • Uneek
  • William Henry Studio
  • Wolf
Menu
  • About Us
  • Blog
  • Custom Design
  • Education
  • Store Services
  • Return Policy
  • Testimonials
  • Terms & Conditions
  • Privacy Policy
Subscribe to Our Newsletter

© 2025 Aires Jewelers. All Rights Reserved. Website designed, maintained, and hosted by Punchmark. Accessibility Statement.

Learn how we use cookies in our Privacy Policy or manage cookie preferences.