When influencer and gaming superstar Pokimane buys herself a diamond engagement ring, the internet takes notice. With a combined following of more than 30 million across Twitch, TikTok, Instagram and YouTube, she’s one of the most visible creators in digital culture — and her latest jewelry purchase has sparked a lively debate about empowerment, self-expression and modern luxury buying behavior.
In a 73-second video shared across her social media channels, the Moroccan-Canadian creator — born Imane Anys — revealed a sparkling white gold and diamond bypass ring, sliding it onto her finger in a playful “self-proposal.” The tone is light, humorous and intentionally dramatic. Kneeling slightly toward the camera, she asks herself, “Will I be with me for the rest of my life?” before answering, “Yes, I have no choice.”
Pokimane explained that the idea emerged directly from her audience. After she mentioned admiring a ring in an earlier post, fans flooded her comments urging her to “just buy it” and not wait for someone else to make the moment happen.
Initially hesitant because the ring felt “like way too much to get for myself,” she came around to the decision while reflecting on a message that resonated with millions: “The person that you are engaged to the most in your entire lifetime is your damn self.”
But Pokimane also made it clear she hasn’t given up on romance. She hopes to be engaged one day — and is already planning to buy a “sick” diamond engagement ring for her future husband. “You guys know how much I love gift-giving,” she said, smiling.
The reaction from her community was immediate and mixed. Supporters called the move empowering, with many praising her for promoting emotional independence and self-care. “Promising that you’ll take care of yourself is HUGE,” one follower wrote. Others said they were inspired to buy their own milestone diamonds, with one user commenting, “You know what — you’re right. I’m gonna get myself one too.”
Not everyone approved. Skeptics questioned whether self-engagement crosses into self-indulgence.
Still, in the jewelry world, self-purchased diamond rings are far from new. The Diamond Producers Association’s “For Me, From Me” campaign, launched in 2019, formally embraced women as the natural diamond industry’s fastest-growing consumer segment. Research at the time showed that women buying for themselves accounted for one-third of US diamond jewelry sales — a share that has continued to rise as gifting norms evolve.
Pokimane’s video may be playful, but the cultural conversation it sparked is very real. Diamonds are no longer reserved for romantic milestones. Increasingly, they’re becoming symbols of achievement, autonomy and self-worth.
Credits: Screen captures via YouTube / pokimane.