Skip to primary navigationSkip to main contentSkip to footer
Click here to schedule an appointment!
  • SearchToggle Toolbar Search Menu
  • AccountToggle My Account Menu
  • My Wish ListToggle My Wish List
Aires Jewelers logo
  • Wish ListToggle My Wishlist
  • Cart (0)Toggle Shopping Cart Menu
  • Engagement Rings
    • Diamond Search
    • Natural Diamond Rings
    • Lab Grown Diamond Rings
    • Semi-Mount Rings
    • Gabriel & Co. Catalog
    • Shop By Designer
      • Aires Jewelers Bridal
      • Gabriel & Co.
      • Simon G.
      • Uneek
      • Tacori
    • View All
  • Wedding Bands
    • Women's Bands
      • Diamond Bands
      • Gold Bands
      • Gabriel & Co. Bands
      • View All
    • Men's Bands
      • Diamond Bands
      • Gold Bands
      • Platinum Bands
      • Alternative Bands
      • View All
    • Gabriel & Co. Catalog
    • Shop By Designer
      • Benchmark
      • Forge
      • Gabriel & Co.
      • Lashbrook
      • Simon G.
      • Tacori for Her
      • Tacori for Him
      • Uneek
  • Diamonds
    • Search Loose Diamonds
      • Natural Diamonds
      • Lab Grown Diamonds
    • Natural Diamond Jewelry
      • Fashion Rings
      • Studs
      • Earrings
      • Necklaces
      • Bracelets
    • Lab Grown Diamond Jewelry
      • Studs
      • Necklaces
      • Bracelets
    • Diamond Education
  • Gemstones
    • Emerald
    • Garnet
    • Sapphire
    • Amethyst
    • Citrine
    • Topaz
    • Onyx
    • Peridot
    • Shop by Month
    • Search by Jewelry Type
      • Fashion Rings
      • Earrings
      • Necklaces
      • Bracelets
    • Caring for Colored Stone Jewelry
  • All Jewelry
    • Engagement Rings
        Natural Diamond Engagement RingsLab Grown Diamond Engagement RingsSemi Mount Engagement RingsGabriel Co Engagement Rings
    • Womens Bands
        Womens Diamond BandsWomens Gold BandsGabriel Co Wedding Rings
    • Mens Bands
        Mens Diamond BandsMens Gold BandsMens Platinum BandsMens Alternative Bands
    • Anniversary Rings
    • Gabriel Co Fashion Catalog
    • Rings
        Natural Diamond Fashion RingsColored Stone RingsPearl RingsGold Fashion RingsSilver Rings
    • Earrings
        Natural Diamond StudsLab Grown Diamond StudsDiamond EarringsColored Stone EarringsPearl EarringsGold EarringsSilver Earrings
    • Necklaces
        Natural Diamond NecklacesLab Grown Diamond NecklacesColored Stone NecklacesPearl NecklacesGold NecklacesSilver Necklaces
    • Bracelets
        Natural Diamond BraceletsLab Grown Diamond BraceletsColored Stone BraceletsPearl BraceletsGold BraceletsSilver Bracelets
    • Charms and Charm Bracelets
        CharmsCharm Bracelets
    • Chains
    • Accessories and Gifts
        CufflinksJewelry BoxesKnivesMens Gifts
    • Watches
        Womens WatchesMens Watches
  • Watches
    • Men's Watches
    • Women's Watches
    • Shop by Brand
      • Longines
      • Michele Watch
      • Omega
      • Rado
      • Seiko
      • Shinola
  • Services
    • Appointments
    • Custom Design
    • Jewelry Appraisals
    • Financing
    • Gold & Diamond Buying
    • Jewelry Repairs
    • Watch Repairs
    • View More Services
  • Contact
    • Appointments
    • Call Us: (973) 292-0950
    • Text Us: (973) 292-0950
    • Directions
    • Send the Store a Message
    • Send a Staff Member a Message
  1. Home
  2. Blog
  3. Things You Do for Love: Newlywed Dismantles BMW to Find Lost Diamond Ring

Things You Do for Love: Newlywed Dismantles BMW to Find Lost Diamond Ring

Published: Jun 3, 2025
Things You Do for Love: Newlywed Dismantles BMW to Find Lost Diamond Ring
Author: 
Howard Cohen

Love makes us do crazy things — like stripping a car interior down to the floorboard to find a diamond ring. That’s exactly what newlywed Geno Foster of Southern California did when his wife Jessica’s engagement ring mysteriously vanished during a routine errand run earlier this year.

The 31-year-old social media manager was cleaning her ring with a jewelry pen in the passenger seat of their BMW when the car hit a bump. In an instant, the ring slipped from her hands and disappeared into the abyss between the seat and center console.

At first, the couple wasn’t overly concerned.

But after hours of searching, Geno, a 29-year-old freelance videographer, knew he needed to take this task to the next level.

With calm determination, he began disassembling their car. Seats, center console, even the carpet — nothing was off-limits.

“I just knew I had to do whatever it takes to find the ring,” he later told Inside Edition. “I wasn’t going to stop looking for it.”

After about two hours of mechanical sleuthing, Geno struck gold. The ring had somehow lodged itself in a narrow crevice between two layers of carpet beneath the center console.

Jessica captured the entire ordeal on video, sharing it to TikTok on February 18. The clip quickly went viral, with more than 9.7 million views and thousands of comments from fans who applauded Geno’s devotion — and shared similar stories of lost treasures in hard-to-reach places.

The saga was picked up by People magazine on February 24, and resurfaced in the media spotlight again when Inside Edition featured the couple on June 1.

Geno now jokes about putting an AirTag on the ring. But in an industry built on symbolism and sentiment, this story is a timeless reminder: a ring may be small, but its meaning — and the lengths someone will go to recover it — can be enormous.

Credits: Screen captures via Jessandgeno / Tiktok, YouTube / Inside Edition.

Categories
Jewelry News8Social Media and JewelryMusic Friday
  • Previous Article
  • Next Article
Aires Jewelers
Morris Plains
3 Harrison Ave
Morris Plains, NJ 07950
(973) 292-0950
Store Information
Hours
Monday:Closed
Tues - Sat:10:00am - 5:00pm
Sunday:Closed
Jewelry
  • Engagement Rings
  • Womens Bands
  • Mens Bands
  • Anniversary Rings
  • Gabriel Co Fashion Catalog
  • Rings
  • Earrings
  • Necklaces
  • Bracelets
  • Charms and Charm Bracelets
  • Chains
  • Accessories and Gifts
  • Watches
Designers
  • Aires Jewelers Bridal
  • Aires Signature Collection
  • ALOR
  • Benchmark
  • Forge
  • Freida Rothman
  • Gabriel & Co. (In Stock)
  • Gabriel & Co. Bridal
  • Gabriel & Co. Fashion
  • Lashbrook Designs
  • Longines
  • Michele Watch
  • Omega
  • Rado
  • Rembrandt Charms
  • Seiko
  • Shinola
  • Simon G
  • Tacori
  • Uneek
  • William Henry Studio
  • Wolf
Menu
  • About Us
  • Blog
  • Custom Design
  • Education
  • Store Services
  • Return Policy
  • Testimonials
  • Terms & Conditions
  • Privacy Policy
Subscribe to Our Newsletter

© 2025 Aires Jewelers. All Rights Reserved. Website designed, maintained, and hosted by Punchmark. Accessibility Statement.

Learn how we use cookies in our Privacy Policy or manage cookie preferences.